Blog List > Architects, Technology and the Future of Storytelling

Architects, Technology and the Future of Storytelling


In October OBMI joined the ranks of technology-seeking, innovation-minded, story-telling loving futurists as the Future of Storytelling Festival to uncover the latest and greatest multi-sensory means in which to tell and engage in the age-old practice of storytelling.

  • - This year’s Future of Storytelling was all about virtual and augmented reality and how to couple these still new, and now affordable, technologies with our physical senses to enhance the story being told.

  • - Case in point the Sundance and Tribeca Film Festival winning VR reality experience, Tree. Using 4 of your 5 senses the story of a tree growing in the Amazon rainforest from seed to becoming the victim of deforestation is an experience that leaves an indelible impression.

  • - Microsoft studios presented their new VR, AR and Mixed Reality gadgets including their HoloLens which allows you to experience the virtual work around you with others. With this virtual technology sharing, it enables you to engage with your digital content and interact with holograms in the world around you.

  • - Ultraphaptics is bringing virtual touch to reality with their mid-air tactile feedback technology. Essentially this is technology that allows you to feel as though you are touching something through the use of ultrasound project sensations applied to the skin enabling you to virtual pick up, rotate and “feel” virtual objects.

  • - Not all focused around hot new technology; the FoST Summit also featured panels by leading storytellers at the top of their game to share insights, tips and tricks and industry best practices whether through the use of technology or traditional storytelling techniques. Abbie Baehr of Momentum shared that although VR is hot doesn’t mean it’s a one-size fit-all-solution for brands and as with any impactful storytelling, it all begins with knowing your brand voice, your audience and how to connect with them.

As architects the future of storytelling is bringing an abundance of opportunities to bring our designs to life for our clients. Virtual reality is helping our clients walk through designed spaces in a 3-dimensional environment before construction begins and augmented & mixed-reality environments are helping to showcase designs in an interactive and intuitive manner. One thing is clear, the future of storytelling is taking shape to be very different from more traditional forms of storytelling, but it all starts, as it always has, with having an engaging story.