Herick Wolfgang Rodriguez
As a Lead Hospitality Designer and Associate at OBMI, Herick has designed destinations for several luxury hospitality brands including Waldorf Astoria, Rosewood, Four Seasons, Jumeirah, and Ritz Carlton. Throughout his 20 years of experience, he has portrayed the ability to creatively and elegantly design authentic destinations that respond to the most ambitious goals of developers, operators, and final users.
We sat down with Herick to learn about his professional journey and his thoughts about what’s to come for the architecture industry.
When did you know you wanted to be an architect?
As a little kid, I was always drawing and trying to create things. In grade school, I was assigned writing exercises and I would find myself drawing instead. That was something that always stayed with me, and so I thought architecture was the best way for me to channel that energy. To me, architecture is the highest form of art because it incorporates all the disciplines – science, arts, and culture.
How do you begin your design process?
One of the first things I do in the design process is to walk and get the feel of the land. From there I begin picturing how things can weave into the environment. It’s exciting. At this point, I can’t wait to start putting my thoughts on paper to see how the pieces of the puzzle come together. This is one of my favorite parts of the process.
What has been the most satisfying project you’ve worked on?
Pasito Blanco Resort because of its location. I am originally from the Canaries, so I have always wanted to do a project there. The primary goal for Pasito Blanco was to create a stately and majestic visual impact by allowing the structure to cascade down the hillside and gradually descend to the rocky cliffs at the coastline.
What is your favorite part of being an architect?
I think one of the things I enjoy most about my job is brainstorming with the client. You get to know them better and learn what they want for their project and see how they are thinking. It’s a welcome challenge to help them translate and take their ideas to the next level.
What architecture trends are you most excited about?
In hospitality there are always trends coming and going, however, there are a few trends that I hope are here to stay - sustainability and a sense of wellness. Also, today there is the emphasis on designing destinations with authenticity and honesty, which is a pillar of architecture I have always appreciated.
What do you enjoy doing in your spare time?
I enjoy exploring other cultures and cities. I studied abroad in Rome and lived there for a while. I’m always trying to get back there because I’ve always been impressed by the city, it’s history and the scale of it. Being able to explore and get familiar with another culture is a great experience, there is a true sense of discovery everywhere you go.
Interested in learning more about Herick? Connect with him on LinkedIn.