A Model Masterplan Becomes the New Standard
There are few things we love more than a challenge. OBMI was selected to create a model masterplan, one that would become the new design standard for a collection of projects, developed under a single brand, across several Saudi cities.
Our client wanted a mixed-use urban community with a luxury hotel, a diversity of residential products, food, beverage, retail, a souk (marketplace), and range of amenities—all with an aesthetic inspired by Morrocan style. OBMI looked to the rich heritage of Middle Eastern urban neighbourhoods. Traditionally, buildings and blocks have followed irregular arrangements in streetscapes of changing perspectives and views. We emulated that loose style to enhance the experience of discovery, creating an apparently organic network of thoughtfully scaled open spaces with movement and mystery.